Facebook claims its responsible for stimulating $227B in economic activity and creating 4.5M jobs for the year ended October, according to an analysis produced by Deloitte.
That would put the $12B (revenues) social network operation on par with the gross national product of Portugal.
The report, "Facebook's Global Economic Impact," gauges the company's marketing, platform, and connectivity and then measures how they facilitated growth and jobs worldwide.
Giving Facebook an $8B cost base, Deloitte looked at the impact of providing tools for marketers, platforms for app developers and demand for data usage and mobile devices.
The study, according to Jolyon Barker, Deloitte's managing director for technology, media & telecommunications, finds Facebook unlocking new opportunities through connecting people and businesses, lowering barriers to marketing and stimulating innovation.
COO Sheryl Sandberg, who is talking up the Deloitte at the World Economic Forum in Davos, says the analysis shows that Facebook isn't just disrupting traditional media but is creating new employment opportunities and creating wealth.
“The good news is that the tech industry is powering the economy and creating jobs within and beyond its own campuses," the COO said in a statement. "Every day, businesses of all sizes, sectors, and skill sets are using the Facebook platform to grow and expand.”
Sandberg said Facebook hired Deloitte for its work to be able to "understand the economic impact that we are having."
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