Vid: Obama's Jedi Mind Meld - A PR Case Study

Fri., Apr. 19, 2013

By Greg Hazley

David Erickson, a digital strategist for Minneapolis PR firm Tunheim who pens the e-Strategy Blog, breaks down how the White House turned President Obama's "Jedi Mind Meld" gaffe blending Star Wars and Star Trek into a PR opportunity:

Category: PR Videos

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