The parent of SkyMall magazine is filing bankruptcy due to intense competition for the time of its once-captive audiences of airline passengers.

Founded in 1990, SkyMall catalogs showcase a collection of travel products, electronics, household items, sporting goods, oddities, pet toys, all of which it calls "cool stuff."

The cover of the swansong issue features "kickboard luggage" to allow users to ride from curbside to airport terminal.

“Historically, the SkyMall catalog was the sole in-flight option for potential purchasers of products to review while traveling. With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,” said Xhibit in its Securities and Exchange Commission filing.

The company also said competition from Amazon and eBay combined with the cost of catalog printing triggered a liquidity crisis.

Scott Wiley, acting CEO, is hopeful the SkyMall brand will find another home and remain in operation as it has for the last 25 years.