Lippe Taylor, known for its beauty, fashion and lifestyle PR programs, has named Abby Gardner to the newly created VP-content post.
Gardner is an established editorial pro who served as digital director of Cosmopolitan/Marie Claire, beauty director at YM, senior editor at Glo.com/fashionista.com and writer at Allure.
Most recently, she was consulting publishers on content and development of social media strategies.
Gardner will create material for Lippe Taylor clients such as Elizabeth Arden, Deutsch Spirits, Galderma and Allergan.
Maureen Lippe founded the New York-based shop after working as an editor at Harper's Bazaar and Vogue.
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
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