Epicomm is the new name of three printing/mailing trade groups that had employed Joseph Truncale, who joined PR Society of America Jan. 12 as CEO.
Truncale had been with the National Assn. for Printing Leadership which merged with the Assn. of Marketing Service Providers and National Assn. of Quick Printers.
"AMSP, NAPL, and NAQP have a long and distinguished history of service to the printing and mailing industry, but that industry is changing and we recognize that, if we are to serve our members’ evolving needs at the highest level, our association must change as well," said chairman Tom Duchene.
The new brand was picked after a survey of more than 200 members from all industry segments by a third-party organization that specializes in association branding.
“By unifying our combined resources under our new name, which is representative of the ‘epic communications’ industry we serve, we are launching a new organization that is firmly focused on the future and ready to adapt to its challenges,” Duchene added.
"Change is a constant in our industry and tenaciously hanging on to the status quo is a recipe for failure," said Epicomm President and CEO Ken Garner. "We have long advised our members that they must understand and leverage change for success and we’re practicing what we preach by proactively moving forward with a dynamic new brand that builds on our proud past and emphasizes our aspirations for an even brighter future.
"We are also looking to the future by launching new member-focused initiatives, including an in-depth member survey that will seek to understand more fully what Epicomm can and should provide its members in today’s evolving industry," said Garner.
"Epicomm currently has services for every member’s needs, whether their primary interest is in industry advocacy on the legislative front, current and/or future management development, opportunities to meet with their peers and share experiences, individual company consulting, training for their sales staffs, accessing the latest information from industry experts on the varied issues they face, or taking advantage of expense-shaving programs from trusted vendors and suppliers," added Garner.
"Through our member survey, we will learn how to enhance these deliverables or develop new ones that will benefit our members as their needs change."
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