christine shreeveChristine Shreeve, senior VP and director of social marketing for Ketchum, is moving to the FDA's Center for Drug Evaluation and Research to direct its office of communications.

CDER regulates over-the-counter and prescription drugs and reviews applications for new drugs.

Shreeve takes up the post on March 8. Kimberly Rawlings, acting director, continues as deputy director of communications. Julie Zawisza, who held the director slot until June 2014, moved into a senior advisor role for global regulatory policy at FDA.

Shreeve was a senior VP at Ogilvy PR and managing VP for MMG after PR stints at the University of Maryland and Folger Shakespeare Library.