Cohn & Wolfe has elevated the CEO of its AxiCom unit, Julian Tanner, to the new post of global technology leader across C&W.
The WPP-owned firm acquired 21-year-old, London-based AxiCom in 2008 but kept the tech PR operation independent.
C&W CEO Donna Imperato said Tanner will remain based in London with day-to-day oversight for the firm's tech business across all regions. He is charged with growing the firm's global tech footprint and broadening its B2B and B2C work.
C&W named AxiCom co-founder and UK managing director Helen Ridgway as the firm's new CEO. Martina Brembeck is co-founder and heads its German operations while Henry Brake takes over UK operations as managing director.
Anna Cahill Leonard left the global tech chief post at C&W in 2013 for Antenna Group.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.