Ray Glendening, who was VP-innovation at McBee Strategic Consulting, has joined Burson-Marsteller's Direct Impact grassroots organization in the senior VP slot in charge of business development.

glendingHe's the latest in the exodus of talent from McBee since its acquisition last month by law firm Wiley Rein.

At McBee, Glendening launched its digital unit and oversaw growth initiatives around that offering.

Earlier, he co-founded Ruck.us political engagement platform, served as national political director for the Democratic Governor's Assn. and deputy national field and political director of Bill Richardson's 2008 presidential bid.

Connie Partoyan, DI president, said Glendening has "tremendous insights for clients looking to push the envelope of traditional grassroots outreach."

DI also added Courtney Sieloff as VP from B-M sister firm, Proof Integrated Communications.

She's a one-time senior VP at Revolution Messaging, a progressive political digital firm.