Social The one tweet that justified Ford's social media investments (F. Janssen)

Measurement A simple way to measure how much customers love your brand (T. Halloran)

Super Bowl Talk about a Hail Mary pass (S. Cody)

Super Bowl 7 takeaways from this year's #BrandBowl (R. Lieb)

Media Bob Dylan hands AARP mag exclusive interview (Wash Post)

Travel Norovirus sickens hundreds on cruise ship (Consumerist)

Tools Snapchat and your brand - marriage material? (M. Mowery)

Tools The why and how of using Pinterest for PR (B. Conlin)

Tools Emotionally connecting with your audience with video (A. Dixon)

Politics Comms director nixes photos of Congressman's Downton Abbey office (Wash Post)