The New York Times Co. registered a 47 percent decline in Q4 net to $38.4M on flat revenues of $444.7M.

Advertising revenues sank 2.1 percent to $207.6M while circulation sales advanced 1.4 percent to $210.6M.

Print ad sales dipped 9.2 percent; digital revenues rose 19.3 percent to $63.2M or 30.5 percent of overall ad sales.

CEO Mark Thompson called 2014 "an encouraging year with sufficient progress in digital advertising and subscription revenue."

Native ads buoyed the digital revenue performance along with video and mobile sales, according to Thompson.

The NYT finished the year with 910K paid digital subscribers, up 150K from the yearend 2013.

Thompson attributed the decline in profit to strategic investments for digital operations and severance costs connected with a long-term focus on cost reduction.

He promised continued investment for digital and to "bear down on costs to defend our profitability."

Thompson expects Q1 2015 ad revenues to decrease in the mid-single digit range compared to 2014 results.