benjamin karschRevlon named Benjamin Karsch executive VP/chief marketing officer to replace Julia Goldin.

Most recently, Karsch was CMO at insurer Cigna, where he re-launched the brand from a B2B focus to a more consumer-centric orientation.

He also revved up Cigna's mobile, marketing analytics, customer insights, and customer experience capabilities.

Earlier, Karsch handled global marketing for Las Vegas Sands, consulted for McKinsey & Co. and held brand management jobs at Procter & Gamble and Johnson & Johnson.

At Revlon, he is responsible for the consumer unit's brand marketing, product development, consumer engagement and PR.

Victoria Ashley heads global PR.

Lippe Taylor promoted the Karsch news.