Marriott Hotels & Resorts has checked in its PR account with Grey New York.

marriottWPP's Grey was named advertising AOR for the Bethesda, Md.-based company in September.

Burson-Marsteller previously handled the account and continues to handle Marriott corporate work.

John Wolf, VP of global brand PR for Marriott International, said Marriott liked Grey's integrated consumer brand marketing offering as it tries to appeal to "next generation travelers" from Gen X and Gen Y.

Claudia Strauss, the former head of Kirshenbaum Bond Senecal and Partners PR unit LIME, joined Grey in 2011 to build out its PR and marketing capabilities as CEO of Alliance, now Grey Activation & PR.

"It’s not just a hotel story," said Strauss. "It's about style, technology, service and the voice of the new traveler who is more mobile and global than ever.”