Marketwired has split from its Sysomos social, analytics and monitoring platform and named new leadership in a revamp under private equity owner OMERS.
Chief strategy officer Adnan Ahmed, who led development of MW's Resonate platform, takes the president and CEO reins of Marketwired, which will have a "distinct identity and refocused corporate direction." MW for the past two years was led by Jim Delaney, its former COO who was groomed for the top slot.
Lindsay Sparks, a longtime Microsoft hand, has joined Sysomos as CEO in the spinoff.
Marketwired acquired Toronto-based Sysomos in 2010. Ahmed said in a statement that the two companies will operate as two distinct businesses but remain partners. Marketwired's press release distribution platform Resonate will continue to use Sysomos technology.
MW, the former Internet Wire, was acquired by Canada's CCNMatthews in 2003. Toronto private equity firm OMERS acquired CCNM three years later.
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