When Brian Williams emerges from his career dead spin and is left staring up at 30 Rock from the 50th Street sidewalk, where will he go?

PR, of course.

williamsWilliams' crossover entertainment talent and penchant for spinning a good tale make him a natural fit for the PR field. PR is storytelling, after all, often pushing the limits of fact and opinion to put a best foot forward.

He also has PR experience. Before his ascent in broadcasting, Williams was a Congressional liaison for the National Association of Broadcasters in Washington.

PR is also in his blood. Williams' father, Gordon, was an executive VP for the National Retail Merchants Association, the predecessor to the trade group juggernaut National Retail Federation.

A key principle of PR is to take a negative and make it an asset. Williams' successful appearances on "Late Night," "SNL" and "30 Rock," dragging on his image at the moment, could be the springboards for his career as a client advocate. PR guru/pundit/journalist/lawyer Dan Abrams told Fox News that Williams' entertainment sideshows make him a bigger target amid the controversy. "If this had all happened to Scott Pelley for example, this never would have received anything like this sort of attention," said Abrams. Why not take that drag and use it?

Sure, he could take the easy route and become a producer or studio exec on the entertainment side. But PR's fast-growing toddler, content marketing, is salivating for the quasi-news and entertainment Williams has been straddling for much of his recent career.

Come to mention it, Williams' current home could probably use some PR counsel right about now. While NBC News' face languishes in a feeding frenzy from all angles, the only NBC name defending (or even speaking about) its top-rated anchor is "Morning Joe" host Joe Scarborough, a friend of Williams." While NBC lion Tom Brokaw came off as a doddering meangirl in remarks -- some hearsay -- about Williams, Scarborough stuck his neck out: "I saw somebody write yesterday saying, a misstatement or an exaggeration about a helicopter is far less damaging to the future of this country than the range of misinformation that were reported leading up to the Iraq War, when a lot of reporters should have been asked a lot tougher questions."

Finally, the bedrock of PR is client loyalty – protecting and nurturing a brand, issue or identity above all others by getting the world to see it as the preferred choice. The past week has likely been a lesson in loyalty for Williams, who reported from around the globe for NBC, kept its anchor chair at No. 1, and burnished its own brand for years only to be rewarded with the corporate equivalent of a shrug. [Update: NBC suspended Williams Tuesday and released its first major statement on the episode.]

As he claws at the corporate walls caving in on him, PR strategy likely can't rescue him, but the field could give him a new start.