W2O Group's Twist Mktg. unit has hired Jon Maron, a more than 20-year PR veteran, as managing director to open a Seattle office and build out its technology practice.
Most recently VP-marketing/corporate communications at INRIX, Maron was VP-Americas marketing for HTC, senior VP-technology at Ketchum and senior director of North America marketing for mobile phone units at Sony Ericsson and LG.
Jennifer Gottlieb, Twist president, said Maron's consumer technology, global communication and mobile strategy experience will bolster the firm's ability to deliver "next practices" to the sector.
In a blog, Maron wrote that he joined W2O due to its ability to combine analytics, insights-driven content creation and thought leadership and ability to deliver the "wow behind the how" to audiences.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
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While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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