Publicis Groupe is acquiring Relaxnews, developer of an online platform combining leisure content, data and services for brands, blogs and media, for $17M.
The content shop has a partnership with Agence France Presse called the AFP-Relaxnews newswire that serves more than 200 clients including Microsoft, Yahoo and Getty Images.
Publicis CEO Maurice Levy said the deal responds to client demand for richer online content.
Relaxnews will align with Publicis' ZenithOptimedia nework.
Jérôme and Pierre Doncieux, Relaxnews co-chairmen, will report to Sébastien Danet, global managing partner at ZenithOptimedia..
They consider the acquisition by Publicis "a wonderful recognition of the Relaxnews adventure."
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.