Didit search engine marketing shop has acquired New York's Bridge Global Strategies, which was founded by PR veteran Lucy Siegel in 2004.
The transaction is the second PR firm deal by the Mineola-headquartered shop, which acquired David Grant's LVM Group last February.
Siegel told O'Dwyer's the need for integrated marketing communications savvy drove the merger.
While traditional channels of PR remain vital, Siegel believes her clients are best served by teaming with an agency that offers specialized expertise in a host of digital services.
She first became aware of Didit during a lunch with Grant, who told her his deal is working out nicely.
David Pasternack, Didit president/co-founder, said Bridge Global "brings us international PR expertise and connections with companies around the world.”
Bridge Global reported $500K in fee income from clients such as Japan External Trade Organization, JAL Hotels and New York Pharma Forum.
Gould & Partners served as advisor on the acquisition.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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