Snyder's-Lance, the $2B snack food marketer making a healthier play, has moved its PR account and brought in new digital and advertising agencies in a revamp.
Luquire George Andrews, based in the company's hometown of Charlotte, N.C., takes over PR, which had been handled by Baltimore-based GKV, the company's AOR for advertising and media planning, as well.
In addition LGA, Snyder's moved its advertising account to Barton F. Graf 9000 as it focuses on its core brands – Snyder's of Hanover, Lance, Cape Cod and Pretzel Crisps. Digital agency Tenthwave will handle social, mobile and digital duties.
S-L spun off its private brands business last year and acquired "better for you" baked goods maker Baptista's Bakery, taking a $250M annual revenue hit and implementing cost cuts to retrench in a market moving toward more healthful and premium offerings. It also unveiled a new logo and a Clearview Foods division featuring organic and "Eat Smart" brands.
Fiscal 2014 net income was a robust $77M on revenue of $1.75B, a 7.4% increase.
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