Former British prime minister Tony Blair has signed on to represent Serbia under an agreement funded by the United Arab Emirates.

blairHe's to counsel Aleksandar Vucic, Serbia's prime minister. The government wants to buff up its image as part of its push for full membership in the European Union.

The Guardian notes that Blair was a leading proponent of bombing Serbia during the Balkans conflict.

NATO bombed Serbia and its capital city Belgrade in March/June 1999 during the Kosovo War, which resulted from the split up of Yugoslavia.

Vucic was Serbia's information minister during the war and a fierce critic of Blair. The Guardian reports the Vucic is listed as editor of a book published in 2005 called "English Gay Fart Tony Blair."

Blair already has a relationship with the UAE. His Tony Blair Associates receives $1M a year for representing Mubadala, Abu Dhabi's sovereign fund.

Since leaving office, Blair has worked for Kuwait, Kazakhstan, Rwanda, Mongolia and Albania.