MDC Partners posted a fourth quarter revenue increase of 17.5% to $339.9M as net loss was trimmed by more than $67M to $26.8M.
The New York-based ad/PR combine, parent to Hunter PR, Sloane & Co., Kwittken + Co. and Allison + Partners, saw organic growth jump 10.8% for the year on revenue of $1.22B, up 15.2%.
MDC's strategic marketing services division, which houses its PR operations, soared nearly 19% to $270.9M for the quarter.
CEO Miles Nadal said the business "performed very well" as evidenced by strong organic growth, cash generation and agency performance. "The future is bright for MDC," he said.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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