Social Lessons from Social Media Week NY (E. Levit)

Politics Social media fail of the day: CPAC hastag gets hijacked(DW)

Tools 5 tools to fuel your company's PR machine (D. Gerzof-Richard)

PR It's time PR agencies got better at the their own publicity (Anonymous)

Local Pious PR: Sam Singer enters the Holy War (SF Weekly)

Viral PR firm takes blame for Mark McGrath death hoax (SF Examiner)

Viral Roman Originals courts media storm with #thedress(Drapers)

Case Study How Bissell got moms talking (Adweek)

Travel 5 tips for creating events that wow media, travel agents and planners (K. Barnes)

Marketing On Millennial FOMO and how brands can be aces in a valley of jokers (S. Dubow)

Int'l A partial accounting of the damage Netanyahu is doing to Israel (Atlantic)