marathonKetchum Sports & Entertainment has won the competitive pitch for the LA Marathon LLC, which includes the 30th annual ASICS Marathon and the 2015 USA Track & Field Marathon Championships.

The push for the 26-mile race will focus on raising its brand image on a national scale and strengthen relationship with stakeholders.

Tracey Russell, CEO of LAM LLC, praised Ketchum's industry savvy and strategic/creative thinking, predicting the Omnicom unit will become an "invaluable partner."

Ann Wool is president of the Ketchum sports & entertainment PR practice.

The LA Marathon attracts more than 25K runners who follow the "Stadium to the Sea" course beginning at Dodger Stadium and ending at the Santa Monica pier.

McCourt Global operates the race.