PR McKinsey's advice for the PR industry (J. Bean)

Trends What is slow PR? (E. Fedlman)

Retort PR's death has been greatly exaggerated (S. Cody)

Infographic 10 traits of talented PR pros (TPC)

Dark Arts The Merchants of Doubt: The PR firms giving you cancer (Daily Beast)

Case Study A tiny college offers PR crisis lesson businesses should study (S. Willyerd)

Sports A-Rod's PR comeback (L. Hoffman)

PA Digital public affairs in a nutshell (J. Landfried)

Astroturf NRA-backed group aims to save elephants, kill them later (Deadspin)

Astroturf Dr. Evil is defending Big Oil (Grist)

Int'l Why it's so hard to stop ISIS propaganda (Atlantic)

Sports A lesson in athlete media relations (Globe & Mail)

Damage Control Clinton spokesman circulates pro-Foundation talking points (Capital NY)

Crisis How Hillary can end the email and foreign donor scandals (R. Fournier)

Politics Gibbs: Clinton's use of private emails 'highly unusual' (Politico)

Cuba US publicist wins Havana Cigar Festival (Cuba News)