Handmade goods marketplace Etsy has brought in Brunswick Group as it slates an initial public offering.

etsyThe 10-year-old, Brooklyn-based company has expanded from its handmade goods-only roots, but counts more than 54M members and 1.4M active sellers across the globe. Jewelry, clothing, stationary, craft supplies and vintage goods are among popular items on the marketplace.

Ellen Gonda, previously of Hilton Hotels, The Carlyle Group and Brunswick, is VP of communications for Etsy. The OutCast Agency has supported Etsy on the PR front. Brunswick partner Sarah Lubman and director Monika Driscoll are working the Etsy IPO.

Revenue for 2014 was $195.6M, a 56.4% increase over the prior year. Net loss was $15.2M.

Etsy hopes to tap the massive online consumer goods market, as well as the trend in self-employment and freelancing as it leverages the low supply costs and relatively low costs for manufacturing by individuals and small businesses.

The company has not yet set a price range or number of shares to be offered, but it plans to list on the Nasdaq as ETSY.