WPP posted 2014 PR and public affairs revenue down 3.1% at $1.3B as currency effects caused strong headwinds at the marketing conglomerate.
Overall, WPP saw a 4.6% revenue increase to $18.96B. Profit rose 1% to around $2.5B.
WPP’s advertising and media investment management operation climbed 12.1% to $7.8B, while branding & identity, healthcare and specialist communications rose 3.5% to $4.6B. Data investment management fell 4.7% to $3.7B.
On a like-for-like basis, PR was up 2.5% for the year.
WPP called it a record year despite currency effects having a 6-7% impact.
The conglomerate led by CEO Martin Sorrell said 2015 is off to a good start with like-for-like revenue up 6.7%.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.