The magazine industry trade group MPA - The Association of Magazine Media has installed a new communications chief as it looks to tell a more upbeat story of an industry in transition.

Susan Fraysse Russ, VP of global communications for Reader’s Digest Association, has moved to the MPA as senior VP of communications.

susan fraysse russMeredith Wagner, EVP, comms., for the past two years, left the group on Feb. 27.

MPA president and CEO Mary Berner said Russ will help the industry tell its “compelling — and counterintuitive” story about magazine media’s success. The group last year launched a new audience report, Magazine Media 360, to measure print, digital, web, mobile, video and social media formats of magazines.

Russ led corporate and financial communications, PR and product publicity at RDA, in addition to serving as president of the Reader’s Digest Foundation. Earlier posts included VP and director of corporate comms. for ChaseMellon Shareholder Services and national advertising and comms. manager at The Mutual Life Insurance Company of New York.