Grayling has won the Croatian National Tourist Board's business in a competitive pitch.
The Huntsworth unit says the account will be based in Germany, which is the top market for Croatia tourism.
France, Austria, Italy, Netherlands, Poland, Sweden, Norway, UK and the US—with a focus on New York—are the other key markets.
Ratomir Ivicic, director of the tourism body, said in a statement that Grayling's appointment is "one important step on the road to building our brand power in the years to come."
Croatia "must raise its game to compete against more established and understood brands," he added.
Jan Simunek, chief of the British firm's central/eastern Europe, Russia and ex-Soviet states, said Croatia is an diverse country with a rich cultural heritage and world-class beaches.
Grayling handled the "Welcome Croatia" push in 2013 to mark its entry into the EU.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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