California's influential $161B pension fund for teachers, marking its 100th year in 2013, has kicked off a review for PR and public affairs counsel.
The California State Teachers' Retirement System, or CalSTRS, released an RFP this week for an outside firm to provide a range of PR services to leverage its view of itself as a worldwide leader with an effective voice on issues like retirement security, investment matters, corporate governance and sustainability.
Edelman and Lucas Public Affairs won a review for the account in 2010.
"Given CalSTRS reputational prominence and impact, it is crucial to the CalSTRS board that the organization proactively address internal competencies in an engagement effort in public affairs outreach and governance issues," reads the RFP.
Reputation, issues and crisis management, as well as government relations, message development and member outreach are covered in the scope of work. Traditional and social media, PR consulting.
Proposals are due May 17. A new contract could span up to five years.
The pension fund prefers a firm within 50 miles of its Sacramento headquarters.
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
Maryland’s State Highway Administration has driven out an RFP for marketing communications, media support and public outreach. 
Have a comment? Send it to 
No comments have been submitted for this story yet.