Leafline Labs, one of two companies charged with selling medical marijuana in Minnesota, has rolled its PR account to Minneapolis-based Haberman.
The Gopher State in December tapped Leafline and Minnesota Medical Solutions as its first registered growers and distributors of medical cannabis products under its new law, which opens the market on July 1. The companies, selected among 12 proposals, will use a network of eight sites to fill prescriptions for marijuana in pill or liquid form.
Haberman is providing web development, PR, provider and patient education and marketing services for LeafLine. CEO Fred Haberman sees his client as a model for medical marijuana in Minnesota and across the US. “We are proud to work with LeafLine Labs to help set the standard in this emerging market,” he said.
Maplewood, Minn.-based PR consultant Joe Loveland, a former Weber Shandwick senior VP and social marketing director for the Minnesota Dept. of Health, is supporting Minnesota Medical Solutions on the PR front.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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