Spectrum, the DC-based health, life sciences and consumer PR firm, is opening in New York March 16 at 7 World Trade Center.
Founder and CEO John Seng said the new outpost would draw new talent and ideas to Spectrum and put it closer to clients in New York and New Jersey.
Michelle Gross, a 16-year PR veteran, will take the managing director position at the office located in the downtown financial district, which is attracting media and tech tenants.
Spectrum posted a solid 32.5 percent gain in 2014 fees to the $8.1M mark, according to the just released O'Dwyer's ranking of independent firms.
The firm has worked for clients such as Genomic Health, CropLife America, Roche Diagnostics, Procter & Gamble and St. Jude Children's Research Hospital.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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