chris hassallChris Hassall, who once led Procter & Gamble's 1,200-member worldwide communications team, has joined APCO's international advisory board.

As the consumer product giant's global external relations officer, Hassall was responsible for reputation, corporate communications, issues/crisis management, media relations and philanthropy.

Before assuming to the top post, he led Greater China and Asia PR from a perch in Guangzhou and Europe, Middle East and Africa communications during a stint in Geneva.

Hassall stepped down from P&G in 2012. He has been teaching brand building and business development at Sun Yat-Sen University in China.

APCO CEO Brad Staples expects Hassall's experience working for "one of the strongest brands in the world," would be invaluable to the Washington-based firm and its clients.