Ohio Tourism has awarded brand communications duties to Cult Marketing and Marcus Thomas after an RFP process.
The Buckeye State released a breezy RFP in December for the work, acknowledging, " TourismOhio has engaged in what we like to call 'random acts of marketing.' However, it's not a just about throwing a bunch of destinations at people and saying 'come spend time here'—we need you to make to be a part of this creative process for Ohio."
Columbus-based Cult Marketing takes the lead on both a $284K pact for brand architecture and positioning, as well as the state's $52,500/month creative service contract.
Marcus Thomas of Cleveland will guide media strategy, planning and buying. Both pacts run through the end of 2016.
Fahlgren handles Ohio's $200K+/year tourism PR work through June 2015.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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