PR software provider Cision has acquired social media management and anlytics platform Viralheat to boost its social offering.
The six-year-old, venture-funded company turned to the large enterprise market in 2013 under CEO Jeff Revoy, helping companies manage social media accounts, interactions and content, as well as measuring impact. It has also ventured into predictive analytics.
Cision said Viralheat’s technology will be available to US customers immediately and Revoy, along with co-founder Raj Kadam and Vishal Sankhla, will join Cision’s senior executive ranks under CEO Peter Granat.
Revoy is a former CMO of iContact, which was acquired by Vocus in 2012. Vocus and Cision merged last year.
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