Current Lifestyle Marketing has picked up Club Med's PR account after an RFP review.

club medThe iconic all-inclusive resort company claims 65 properties around the world. Tallahassee-based The Zimmerman Agency previously handled the work.

Current, part of Interpublic, will base the account in New York under senior VP Sara Joseph, who heads its travel practice.

Club Med's North American VP of marketing and digital Sabrina Cendral praised Current's pitch from "the RFP to in-person meetings."

France-based Club Med was acquired by China's Fosun International in February after a global bidding war.

Current president Virginia Devlin said the firm is honored to be working with the client as it "evolves" its brand and resorts. She added: "We’ll be working to distinguish unique offerings from the growing competition in this category and enticing discerning travelers to discover today’s Club Med.”