Measurement The new frontier: PR and advertising working together (A. Jeffrey)

EconDev Lead with your weakest data point (A. Levine)

Gossip PR mogul Richard Edelman splitting from wife of 28 years(NY Post)

Infographic The differences b/t Meerkat and Periscope (M. Hay)

Marketing Amazon’s marketing genius in debuting futuristic buttons before April Fools’ Day (Adweek)

April 1 What is fake on the Internet today (Wash Post)

Int'l Trends in media and comms. in the Middle East (A. Kasper)

April 1 Thirtieth anniversary of Sports Illustrated’s Sidd Finch story (SI)

Luxury Designer branded homes draw Miami home buyers (AP)

Crisis Germanwings crash casts pall on Lufthansa anniversary (NY Times)

Finance eBay SVP-comms. unloads $1.3M worth of stock (Octa)

Politics Why a GOP gambit backfired in Indiana (New Yorker)