Social CEOs face reputation pitfalls if they avoid social media(WSJ)

Lobbying Ex-Congressman finds receptive audience on Azerbaijan(Wash Post)

Sports Olympics bid needs a world-class PR save (Boston Globe)

Internal Bill Gates' 40th anniversary letter to Microsoft employees(BI)

Tech 5 PR hacks for tech companies (Entrepreneur)

PR 3 factors for deciding on PR vs. advertising (M. Rizzetta)

Politics Sen. Menendez launches 'I stand with Bob' PR push (UPI)

Buffalo State college newspaper's funding is frozen over April Fools' issue (Romensesko)

Tech Meet the DC tech media (BW)

Int'l Iranians see victory, hope for new image in nuclear deal(WSJ)

Marketing Depend undergarments tries on a sexy look (Ad Age)

PA 1974 gov't doc shows how to make proper cocktail (Wash Post)