Hill+Knowlton Strategies and Citigate are handling media for FedEx's nearly $5B acquisition bid for Holland's TNT Express.

fedexFedEx arch-rival United Parcel Service in 2013 made a $7B bid for TNT, but that agreement collapsed due to antitrust concerns raised by the European Commission.

CEO Tex Gunning says TNT will benefit from FedEx's "true global reach," while shareholders gain from "a financial view." The little more than $8 per-share bid is a 42 percent premium over TNT's average trading price during the past three months.

FedEx has strengths in North America and Asia that complement TNT's solid European platform.

Fred Smith, CEO of FedEx, believes the deal will allow his company to capture a bigger chunk of the growing e-commerce sector.

FedEx and TNT expect their deal to close during the first-half of 2016. If completed, it will solidify FedEx's No. 2 position ahead of UPS and behind Germany's Deutsche Post DHL in the global package delivery service.

H&K, which is part of WPP, works for TNT and Huntsworth's Citigate First Financial represents FedEx before the European media.