Qorvis MSLGroup has inked a $1M one-year pact to provide PR services to Libya's Embassy in Washington.
President Michael Petruzzello's operation will work to "open channels of communication" through government relations and organize meetings for Libyan officials, according to its contract.
Outreach is slated with reporters and US officials to "ensure Libya's messages reach the White House, media, think tanks and Capitol Hill.
Qorvis will develop messages, forge a rapid response team and provide regular briefings on conditions in Libya.
The firm is in line for $50K retainers for the first three months and $100K payments for the following nine months. Monthly expenses are capped at $12,500.
Since the death of Col. Muammar Qaddafi four years ago, Libya has been in a a state of chaos. Two warring factions have struggled for control of Libya's oil, while terrorists from the Islamic State have made their move on the country.
The US-recognized Libya government is headquartered in the eastern cities of Tobruk and Bayda compared to Tripoli, former capital of the Northern African state.
"We are proud to represent the legitimate and internationally recognized government of Libya," Petruzzello told O'Dwyer's. "This is a critical time and the world needs to support them not only for the future of Libya but also for the security of the region."
Qorvis, which represents Saudi Arabia, Bahrain and Iraq's Kurdistan regional government, reports to Wafa Bugalghis, charge d'affaires at Libya's embassy.
Publicis owns Qorvis MSLGroup.
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