Mike Azzi, a 16-year veteran of IBM, has joined Hill+Knowlton Strategies to head its New York tech group.
He headed Big Blue's cloud computing PR and did outreach for the IBM Cloud Center for Excellence.
Before heading for clouds, Azzi led communications for the company's Smarter Commerce Initiative.
Prior to IBM, Azzi held media relations jobs at Guardian Life Insurance, Dun & Bradstreet, Weichert Realtors and The Valerie Fund.
At H+K, he reports to Chris Winans, NY GM. Jodi Baumann heads the WPP unit's US tech operation.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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