Coyne PR has booked the Cayman Islands' US tourism PR account after a competitive review.
The Cayman Islands Tourism Department kicked off an RFP process in November for its PR and advertising accounts. MFA Ltd. was the PR incumbent, while Chowder Inc. worked creative.
Bright Red TBWA , a Tallahassee-based Omnicom unit, nabbed the advertising account for the British-controlled territory.
The CITD said 20 firms pitched, a pool narrowed to eight.
Parsippany, N.J.-based independent Coyne has worked with South Africa Tourism and Disney Parks & Resorts on the travel PR front.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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