harry zlokowerThe CHR Group has acquired New York-based real estate PR specialist Zlokower Company.

The acquisitive holding company now has eighteen firms in its group, spanning PR, digital marketing, package branding and advertising.

Thirty-two-year-old Zlokower Co. is led by Harry Zlokower, an agency alum of the 1970s and ‘80s at Ruder Finn and Rubenstein Assocs. Senior VP Gail Horowitz and VP Dave Closs are senior staff of the firm, which has a client roster spanning every sector of real estate, from architecture and design to REITs and shopping center owners.

CHR has acquired PR firms Trylon SMR, Idea Workshop and Raker Goldstein in the past year , among other deals.