Bruce Jenner is working with veteran entertainment PR counselor Alan Nierob ahead of his anticipated April 24 sit-down with Diane Sawyer.
Jenner, who is drawing tabloid attention as he reportedly undergoes gender reassignment, engaged Nierob, an executive VP at Rogers & Cowan, in February after the former Olympian and "Keeping Up with the Kardashians" star was involved in a fatal car accident in California.
Nierob guided longtime client Mel Gibson through a career crisis in the mid-2000s and has represented stars like Steve Martin, Liam Neeson and Denzel Washington.
ABC News said it will air a two-hour, special edition of "20/20" on April 24 at 9 p.m. devoted to its interview with Jenner.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
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Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
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