nuskinBurson-Marsteller's Prime Policy Group lobbying unit is providing DC coverage for Nu Skin Enterprises, the Provo-Utah-based marketing of anti-aging/weight management products and nutritional supplements.

PPG is focusing on matters concerning direct selling, commerce and short sales for the New York Stock Exchange listed client.

NuSkin's revenues declined 19 percent in 2014 to $2.6B due to regulatory issues in China, currency fluctuations and the loss of sales from limited offer deal in 2013 for its ageLOC weight control line. Net income fell 48 percent to $189M.

CEO Truman Hunt anticipates a "solid 2015."

PPG's Gardner Peckham handles Nu Skin. He was assistant secretary of state under Jim Baker in the first Bush White House, and aide to former House Speaker Newt Gingrich.