Burson-Marsteller is driving PR for Hormel Foods' Spam food truck tour, a 12-stop cross-country celebration of the iconic canned meat.

spamThe "Spamerican Tour" launches in Los Angeles today and will visit the Toyota Grand Prix with Sharon Wang of Sugar Bloom Bakery as the celebrity chef whips up kimchi Spam musubi croissants. Each stop will include a local chef whipping up receipes that include Spam.

After a run through San Francisco, Denver, San Antonio and Tulsa, the Spam truck heads to the East Coast before wrapping up in Chicago in mid-July.

Nicole Behne, marketing director for Hormel's grocery products division, said the company found Spam used in various eateries across the country from Midwest diners to Manhattan hot spots. She said the food truck tour is meant to share Spam recipes with America "and celebrate the chefs who serve them."

Burson has worked with Hormel since 2005 and worked the 75th anniversary of Spam in 2012.