Politico has rebranded Capital New York as Politico New York as the media company expands operations to individual states. It is launching publications in New Jersey and Florida.

"We have a chance here to do something special for journalism and state coverage,” CEO Jim VandeHei said today in a statement.

The company is expanding Mike Allen's morning tipsheet, Politico Playbook, with versions tailored for New Jersey, Massachusetts, California and Illinois.

With the revamp, Politico is merging media desks in New York and Washington under Capital NY editor Tom McGeveran.

Politico Europe is slated for an April 21 debut.

Headquartered in Brussels, PE has bureaus in Paris, Berlin and London.