American Cancer Society has awarded Weber Shandwick its 2015 communications program following a competitive pitch.
The program includes educating the public about prevention/detection guidelines for lung/colon/breast cancers, Great American Smokeout and highlighting ACS research initiatives.
Raul Duany, senior VP-corporate communications at ACS, said the organization was impressed with the “creativity, bold ideas and breadth of corporate partnerships" of Interpublic's PR flagship.
WS "will help us drive global engagement to reach more people and help us further our mission to prevent cancer, save lives and diminish suffering from cancer through research, education, advocacy and service," Duany said in a statement.
The PR firm's healthcare practice has handled PR for a range of initiatives including heart disease, mental illness, HIV/AIDS and diabetes.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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