Promotion Apple makes it official, Dowling is new PR chief(Macworld)

Tools Press Releases: To use or not to use (A. Marcus)

Health Keepin' it mobile: Health and fitness apps take over (K. Lesak-Greenberg)

Media Training You've lost your audience - now what? (J. Newman)

Corporate Why does Elon Musk do so many interviews? (Quora)

RFP Public awareness campaign for pikeminnow sport-reward program (link)

Events San Francisco board approves wild animal performance ban (Reuters)

Media In defense of the 'worst job' of newspaper reporter (C. Cillizza)

Measurement How David Rockland dumped his drink on Alicia Keys (Carma)

Careers Asking for raise? 4 tips for PR pros (N. Halliwell)

Content 5 paid media tips (Edelman Digital)

Digital Google embraces mobile in planned search shakeup(Reuters)