Joele Frank and Huntsworth's Citigate First Financial represent Jerusalem-based Teva Pharmaceutical Industries' audacious $40B bid to acquire Mylan NV to create the globe's biggest generic drug company.

tevaIf completed, the deal would be the largest healthcare deal of 2015.

Currently Mylan is waging a nearly $30B takeover of Ireland's Perrigo Co, an offer that yesterday officially received the cold shoulder.

Teva believes its deal is a better proposal for Myan stockholders compared to the Perrigo transaction.

The potential acquirer sees Mylan as a "natural fit" and a way to shore up the ability to counter "knock-off" drugs.

Mylan, on April 17, said it saw little benefit in a hook-up with Teva.

To counter media speculation about a Teva deal, Robert Coury, Mylan executive chairman, then said, "It is clear that such a combination is without sound industrial logic or cultural fit."

He said Mylan is committed to a stand-alone strategy and wrapping up the Perrigo transaction.

Joele Frank PR shop reps Teva in the US, while Citigate handles media in Holland, where Mylan recently re-incorporated in a shift from Pennsylvania.