natalie kerrisNatalie Kerris, a 25-year Silicon Valley PR pro, has stepped down as senior director for worldwide communications at Apple.

Since joining Apple in 2001, Kerris handled PR for the introductions of iPod, iTunes, iPhone, App Store, iPad, Apple Pay and Apple Watch.

She worked closely with Steve Jobs, CEO Tim Cook and design guru Jony Ive.

Prior to Apple, Kerris worked in PR at B2B company Intershop, Netscape, Claris and Franson, Hagerty Assocs. She began a PR career at Ketchum.

Last week, Apple made interim PR chief Steve Dowling the "permanent" position.

Apple's long-time PR chief Katie Cotton stepped down in 2014.