Chip Sullivan, who was branding guru at Dreamworks, has moved to NBC Entertainment as executive VP-communications.

chip sullivanHe succeeds Richard Lica, who stepped down from the post six months ago.

Sullivan will report to Bob Greenblatt, who called the recruit "one of the brightest, most innovative and most highly regarded executive" that he's ever known.

He will do media relations for NBC and Universal Television, handle talent, coordinate press events/awards programs and contribute to PA/industry matters.

The 20-year plus Dreamworks veteran exited as head of global brand integration and publicity.

He worked on films such as "Saving Private Ryan," "Shrek," "Gladiator" and "American Beauty."

Prior to the animation house's IPO and Paramount Picture's acquisition of DreamWorks Studios in 2005, Sullivan handled live action studio on "Sweeney Todd," "Dreamgirls" and "Transformers."

Sullivan also was projects director at Walt Disney Co.